Mount Arbor Blog

How Mount Arbor uses Twenty Three Personal for Account Based Sales Watch the webinar by clicking the image below:

Marketers see analytics and content management as key to CRM lead management success. In response, software vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Recently [...]

Let’s face it - your sales team is statistically likely to be lagging behind in terms of their use of technology. They’re most likely to be applying more relationship driven sales methods than data-driven - especially if your hiring pool includes [...]

There is an imbalance between the state of digital marketing and digital sales. Proportionally, the marketing stack is bigger and better, and marketing teams are more savvy. Digital marketing got a head start, but sales is catching up. For sales [...]

Selling software to businesses has changed a lot in the past 5 years. In the old days, sales people could approach a prospect, do a demo of the software, give a couple of examples of how it’s worked out for other similar customers in the past, then [...]

The General Data Protection Regulation (GDPR) came into force May 2018, replacing the existing data protection framework under the EU Data Protection Directive.