Mount Arbor Blog

Marketers see analytics and content management as key to CRM lead management success. In response, software vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Recently [...]

Let’s face it - your sales team is statistically likely to be lagging behind in terms of their use of technology. They’re most likely to be applying more relationship driven sales methods than data-driven - especially if your hiring pool includes [...]

There is an imbalance between the state of digital marketing and digital sales. Proportionally, the marketing stack is bigger and better, and marketing teams are more savvy. Digital marketing got a head start, but sales is catching up. For sales [...]

Selling software to businesses has changed a lot in the past 5 years. In the old days, sales people could approach a prospect, do a demo of the software, give a couple of examples of how it’s worked out for other similar customers in the past, then [...]

The General Data Protection Regulation (GDPR) came into force May 2018, replacing the existing data protection framework under the EU Data Protection Directive.

Do you find it difficult to create a predictable revenue stream for your business?      The problem with working IN the business as well as ON the business at the same time is that it's difficult to constantly bring in new leads at the same time as [...]