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Gartner 2019: HubSpot challenges in CRM Lead Management for Sales

Marketers see analytics and content management as key to CRM lead management success. In response, software vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Recently [...]

Why data means salespeople need to be more like movie directors

Let’s face it - your sales team is statistically likely to be lagging behind in terms of their use of technology. They’re most likely to be applying more relationship driven sales methods than data-driven - especially if your hiring pool includes [...]

How to prepare for the sales bottleneck you’ll hit when you become successful

There is an imbalance between the state of digital marketing and digital sales. Proportionally, the marketing stack is bigger and better, and marketing teams are more savvy. Digital marketing got a head start, but sales is catching up. For sales [...]

Why Value Selling is the solution to B2B enterprise software sales

Selling software to businesses has changed a lot in the past 5 years. In the old days, sales people could approach a prospect, do a demo of the software, give a couple of examples of how it’s worked out for other similar customers in the past, then [...]

The 4 steps you can take today to organise your data for GDPR

The General Data Protection Regulation (GDPR) came into force May 2018, replacing the existing data protection framework under the EU Data Protection Directive.

The 5 Ways to Pick Up Sales Without Losing Leads in the Process

Do you find it difficult to create a predictable revenue stream for your business?      The problem with working IN the business as well as ON the business at the same time is that it's difficult to constantly bring in new leads at the same time as [...]

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