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Business Yoga: why conscious leaders will do better business

At Mount Arbor we work a lot with innovative startup founders as well as global leaders in the use of technology. According to a study on Digital Transformation by IDC published by Forbes, by 2021 one-third of CEOs and COOs of Fortune 2000 companies [...]

Technical Value vs Business Value: why engineers don't always know what's best for the customer

Engineers like to solve problems. Show me an excited engineer and I’ll show you a man with a problem. Noodling with algorithms and figuring out how to connect one thing to another excites a problem solver like nothing else. In technology companies, [...]

The Forest and the Trees: selling the value of new concept products

New concept businesses can’t sell like others with more familiar products. Selling a pair of jeans in a department store requires a particular type of selling, emphasising the value of something already understood to be useful and desirable to the [...]

5 Signs Your Marketing Language is Too Complicated

Sometimes selling a solution or product feels like you’re sitting on a goldmine, yet no-one around you seems to understand. Often the value remains hidden, no matter how many ways you tell your story.

Why positive business leaders are healthy, wealthy and wise

Today’s visionaries have an obligation to lead and they feel it. They’re finding new paths for those in the world who believe in positive change. As a friend of mine recently said, “follow the Hansel & Gretel method, but instead of breadcrumbs, [...]

10 steps to better leadership I discovered by not knowing what I was doing

Leadership is a group effort that is marked by the risk of taking the first steps forward. To be an effective leader in any industry, especially in technology - you need both a knowledge of the domain (e.g. business and technology) and a connection [...]

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