Selling software to businesses has changed a lot in the past 5 years. In the old days, sales people could approach a prospect, do a demo of the software, give a couple of examples of how it’s worked out for other similar customers in the past, then whip out the 12 month contract to close the deal before retiring to the bar. OK, maybe it wasn’t that simple - but for the majority of sales people, they at least knew what they were selling when they were meeting with a customer.
The General Data Protection Regulation (GDPR) comes into force this May 2018, replacing the existing data protection framework under the EU Data Protection Directive.
I work primarily with innovative startup founders as well as global leaders in the use of technology. According to a study on Digital Transformation by IDC published by Forbes, by 2021 one-third of CEOs and COOs of Fortune 2000 companies will have spent at least 5 years of their career in a technology leadership role. The key to their success will not be their technical expertise. This'll help, but it will be in their ability to unite technology, operations, marketing and ideas across a distributed organisation that will determine whether they make it in an increasingly fractured and fickle technology market. Business leaders of the future will have to find ways to unite a workforce that no longer ascribes to a traditional model of hierarchy and reward.
Today’s visionaries have an obligation to lead and they feel it. They’re finding new paths for those in the world who believe in positive change. As a friend of mine recently said, “follow the Hansel & Gretel method, but instead of breadcrumbs, leave a trail of happiness wherever you go”.
Leadership is a group effort that is marked by the risk of taking the first steps forward. To be an effective leader in any industry, especially in technology - you need both a knowledge of the domain (e.g. business and technology) and a connection to your customers and partners. It is a curious mixture of academic prowess, diligent application of methodology and passion.