Mount Arbor Blog

Why Value Selling is the solution to B2B enterprise software sales

Selling software to businesses has changed a lot in the past 5 years. In the old days, sales people could approach a prospect, do a demo of the software, give a couple of examples of how it’s worked out for other similar customers in the past, then...
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The 5 Ways to Pick Up Sales Without Losing Leads in the Process

Do you find it difficult to create a predictable revenue stream for your business?      The problem with working IN the business as well as ON the business at the same time is that it's difficult to constantly bring in new leads at the same time as...
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Why positive business leaders are healthy, wealthy and wise

Today’s visionaries have an obligation to lead and they feel it. They’re finding new paths for those in the world who believe in positive change. As a friend of mine recently said, “follow the Hansel & Gretel method, but instead of breadcrumbs,...
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How Inbound Marketing can help you increase sales

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marketing

5 steps for marketers to personalize with ALL of their data

If you're still sending out generic offers to your customers in 2017, something's wrong. However, according to a recent article in The Wall Street Journal about personalization using data, "banks, including Chase, know they are sitting on a large [...]

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