Subscribe to our newsletter

Whitehat needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime.

Business Yoga: why conscious leaders will do better business

At Mount Arbor we work a lot with innovative startup founders as well as global leaders in the use of technology. According to a study on Digital Transformation by IDC published by Forbes, by 2021 one-third of CEOs and COOs of Fortune 2000 companies [...]

Technical Value vs Business Value: why engineers don't always know what's best for the customer

Engineers like to solve problems. Show me an excited engineer and I’ll show you a man with a problem. Noodling with algorithms and figuring out how to connect one thing to another excites a problem solver like nothing else. In technology companies, [...]

The Forest and the Trees: selling the value of new concept products

New concept businesses can’t sell like others with more familiar products. Selling a pair of jeans in a department store requires a particular type of selling, emphasising the value of something already understood to be useful and desirable to the [...]

5 Signs Your Marketing Language is Too Complicated

Sometimes selling a solution or product feels like you’re sitting on a goldmine, yet no-one around you seems to understand. Often the value remains hidden, no matter how many ways you tell your story.

More recent articles

Contact Mount Arbor

How can we help?

You may unsubscribe from these communications at anytime. For information on how to unsubscribe check out our Privacy Policy.