At Mount Arbor we work a lot with innovative startup founders as well as global leaders in the use of technology. According to a study on Digital Transformation by IDC published by Forbes, by 2021 one-third of CEOs and COOs of Fortune 2000 companies [...]
Engineers like to solve problems. Show me an excited engineer and I’ll show you a man with a problem. Noodling with algorithms and figuring out how to connect one thing to another excites a problem solver like nothing else. In technology companies, [...]
New concept businesses can’t sell like others with more familiar products. Selling a pair of jeans in a department store requires a particular type of selling, emphasising the value of something already understood to be useful and desirable to the [...]
Sometimes selling a solution or product feels like you’re sitting on a goldmine, yet no-one around you seems to understand. Often the value remains hidden, no matter how many ways you tell your story.